How do Millennials travel and where are they going? A local travel-tech company, looked at how Romanians born between 1981 and 1996 booked their vacations through the platform so far this year, and share what they’ve found.
Millennials want to travel a lot: 46% of total bookings on the platform this year were made by them, as well as 43% of bookings made by Romanians. 66% of Romanian Millennials booked their flights through the app, being more mobile-savvy than the global average, which sits at 47%.
They prefer city-breaks in Europe: 70.9% of Romanian Millennials chose stays of up to 3 days, 12.4% spent 4 to 5 days away, 13% between 5 and 7 days, while only 8.3% spent more than a week on their vacation. Their preferred destinations so far this year are London, Milan, Paris, Brussels, Rome, Venice, Barcelona, Dublin, Madrid and Vienna.
They paid 130 euros, on average, for their plane tickets, probably because they planned ahead: the average booking window is 31 days before departure. 30% of Romanian Millennials booked their tickets 3 weeks and up to 2 months in advance, 17% of the 1 to 2 weeks in advance, 15.5% opted for last-minute bookings (up to 3 days before departure).
When they don’t travel alone, they travel with other Millennials: 48% booked tickets with another person, 15% booked trips with two more people, while 12% booked trips that included from 3 to 8 people. More than a quarter (26.7%) of Romanian Millennials travel with other Millennials, 7.9% with people aged 41 to 60, while 4.4% of them travel with Gen Z-ers.
They prefer traveling during warmer times: the most popular travel months so far are June, May, July and August. Millennials from other countries are also visiting Romania – most of them are from Israel, the UK, Italy, France, Spain, Germany, the US, Portugal, Bulgaria and Sweden.