Sibiu Salami, the first Romanian meat product to obtain Protected Geographical Indication (PGI) status from the European Union, boasting a tradition of over 130 years, remains a favorite among Romanians and Europeans. It now holds the potential to make its way into the U.S. market this year. Despite a pandemic-related setback in the HoReCa sector, the consumption of Sibiu Salami has increased to 3,000 tons per year, up from 1,700 tons five years ago. The product’s successful expansion is attributed to both branding and private labeling efforts in the retail sector.
This culinary treasure, which received PGI status in 2016 and has a national day on November 1, has been promoted in Romania, Spain, and Italy over three years (2018-2020) with the help of a €1.5 million European grant obtained by the association. Presently, two of the six companies that formed the association are in advanced stages of introducing this product to the U.S.
Sibiu Salami primarily reaches countries with Romanian communities, including Spain, Italy, France, the United Kingdom, and Germany.
The history of this iconic Romanian salami dates back over 130 years. Salami, as a culinary product, has deep historical roots and has evolved into various local variations in Italian and other regions over the centuries. It has become a significant element of cuisine and culinary culture, delighting us with its rich flavors and distinctive taste.
Book about the Sibiu Salami released
And due to its specificity, Carmen Gavrilescu, the president of the Association of Sibiu Salami Producer, has unearthed long-forgotten documents to shed light on the witnesses of unforgettable moments in the history of this product. This effort resulted in the book “Sibiu Salami: A Slice of Romania.” The aim of this monograph is to leave a valuable legacy for future generations. It tells the captivating story spanning over 130 years and at least three generations of this exceptional product, Sibiu Salami.
Readers will find in the book previously unreleased documents attesting to the origin of Sibiu Salami, stories of butchers from times gone by, and the contemporary history of the product that tantalizes our taste buds.