AFI Europe appoints new manager for the residential development division


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AFI Europe announced the appointment of Luciana Giurea, former General Manager of the AFI Ploiești shopping center, as the Head of the Residential Division. In this role, Luciana will oversee all residential real estate projects – for rent or sale –in Romania and will drive the development of this division within the company.

In the following period, her activity will focus on the first residential project exclusively for rent that the company is developing in Romania, AFI Home North, located on Dimitrie Pompeiu Boulevard, in the business district of the capital.

The residential complex will comprise 3 distinct buildings, offering a total of 380 apartments exclusively for rent and 400 parking spaces, covering an area of 10,200 square meters.

AFI Home North will provide quality finishes and amenities, with apartments delivered fully furnished to tenants. Additionally, residents will have access to a co-working space, social hub, and a fitness center.

“We’re glad to bring our international experience from residential projects in Poland, the Czech Republic, and Serbia to the Romanian market. This new role offers Luciana a great opportunity to utilize her leadership skills and real estate expertise in shaping and leading the development of this important division, as part of AFI Europe’s local growth strategy”, commented Doron Klein, CEO of AFI Europe Romania and The Czech Republic.

“I’m delighted to continue my professional journey with AFI Europe Romania’s team, whom I’ve had the privilege of being part of for over 10 years, this time as the Head of the Residential Division. AFI Europe has always been a leader in the real estate market, and we’re taking another step forward with our new portfolio addition: residential buildings exclusively for rent. Our goal is to create more than just homes; we’re aiming to build genuine communities. Being involved in this project, which introduces a unique concept to the Romanian market, is a privilege. I’m confident that in the years ahead, the Residential Division of AFI Europe will grow to be as strong as our retail or office divisions”, added Roxana Giurea, Head of  Residential Division, AFI Europe Romania.

Luciana Giurea, aged 36, holds a degree in Law, is fluent in English and Spanish, and previously pursued a career in journalism before joining the AFI Europe team in 2014.

In 2017, she transitioned to the role of Leasing Manager at the AFI Malls Romania division, overseeing the leasing process for commercial spaces in AFI Cotroceni, AFI Ploiești, and AFI Brașov. Luciana Giurea was then appointed General Manager of AFI Ploiești in May 2019.

In light of these changes, Sorin Scîntei, who serves as the General Manager of AFI Cotroceni, AFI Arad, and AFI City Bucureștii Noi, will now also assume leadership responsibilities at AFI Ploiești.

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