Romanian named new General Manager & Senior Commercial Director PepsiCo East Balkans

PepsiCo has announced the appointment of Radu Berevoescu as General Manager & Senior Commercial Director East Balkans. Radu Berevoescu takes over this position from Adrian Lacătuș, being the second Romanian appointed to lead PepsiCo’s business in Romania.

“I am proud to be part of the PepsiCo team and to take on this key role in the East Balkans region with a clear objective to continue the company’s growth and development in this important region. Together with our team and with a well-defined vision, we are determined to make a positive impact and achieve our goals by innovating in the food and beverage industry,” said Radu Berevoescu.

Radu Berevoescu’s appointment to this new role coincides with the promotion of Adrian Lăcătuș to the position of Senior Director Revenue Growth Management, PepsiCo Europe. In this new role, Adrian will be responsible for the design and implementation of a new commercial terms framework designed to improve the efficiency and effectiveness of PepsiCo’s commercial investments in Europe.

“I am thrilled to take on this new position, where I have the opportunity to significantly influence the growth and development of the company in a sustainable way across a broad geography. My priority will be to develop a European strategy to enhance commercial investment so that we can create more long-term value for our consumers and customers,” said Adrian Lăcătuș.